Marketing automation for events

by Webpower Europe in Blog

Marketing automation lead you to organize a successful event

Organizing a successful event can be a challenge. Your great idea needs attendees. With guests come a program that sells tickets, invitations, bookings, follow ups and more. Yet with marketing automation, it’s possible to automate parts of this process. It will save your valuable time for the other things on your to-do list.

How marketing automation makes it easier to organize an event?

We use the power of email and SMS to announce your event to the world in seconds. Invite guests, send reminders, confirmations, and collect data with ease.
Our system allows you to create landing pages and forms or send SMS messages automatically. In short, Webpower gives you a lot more time to focus on other important stuff in your busy day.
SMS marketing are a great way of sending short bits of useful information. Send a text reminder two hours prior to the event with the address of the venue or a reminder of its start time, for instance.

Control the communication flow

Send tickets to guests as soon as they register, a reminder 24h hours before the event, share an interview with one of the keynote speakers every two weeks to get the crowd excited! Set up what do you want to communicate and execute your planning and sending automatically.

Landing Page

Invite customers to your event by email. Include a link which directs them to the sign up form. Send reminders one or two days before your event. Doesn’t matter which channel do you use to invite your audience, they will be always redirected to the same landing page.

Add clear, easy sign up forms and only ask for the information you need to ensure that they receive the material relevant to them.

QR Codes

In China, don’t forget to add QR codes to offline banners so people can scan them and go instantly to the event registration page. Include a personal QR code on each ticket to allow guests to scan tickets from their smartphone at the entrance and track their interest during your event. For example if you have different rooms with speakers, you will know who attends what.



Have you ever thought of adding a QR code to the event badge? Use Webpower to set triggers so that when guests scan their badge at the entrance, they receive a follow up email after the event. The QR code could also be added to a presentation, reminders, or discounts for upcoming events.

Follow-Up emails

You don’t want to overwhelm attendees with emails on the day of the event. Use Webpower to gather data on guest preferences at the event. You can then send attendees one complete follow up email, using block templates.
This way, you only have to set up one email for each target group.

Text Messages

Text messages are a great way of sending short bits of useful information. Use Webpower to send a text reminder two hours prior to the event with the address of the venue, and a reminder of its start time.

In communications prior to the event, you can ask your visitors which presentations they wish to attend. 10 minutes before that particular session begins, you can send them a text message reminding them that it is about to start.

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